Tesla Debuts at Madrid Auto Show
Award-winning Roadster is the only zero-emission car already on sale at world’s biggest sustainable transportation expo.
MADRID - Tesla Motors is making its first appearance this week at Spain’s premier auto show, and the company is hosting test drives all week.
The Madrid Motor Show, a top venue highlighting fuel-efficient cars, is May 20-23. Among hundreds of prototypes and concept cars on display at la Feria de Madrid, the Tesla Roadster stands out as the only highway-capable electric car already on sale.
In fact, Tesla will have an additional Roadster outside the expo available for test drives with qualified prospective customers – including those who reserved the Tesla Model S and those eager to "go electric" as soon as possible.
"More and more people want to start accumulating zero-emission miles today, and the Roadster lets them do just that in one of the fastest and most stylish cars in the world,” said Cristiano Carlutti, Tesla Vice President of European Sales and Operations. "Why wait when you can be part of the green revolution today?"
¡Viva la energía solar!
The Madrid debut comes weeks after Tesla delivered its first car to a customer in Spain. The new owner charges his twilight blue Roadster exclusively with renewable energy and lives “off the grid” in a remote valley of the Sierra Nevada.
The Roadster accelerates faster than most sports cars, yet it produces no emissions. The Roadster, which consumes no oil whatsoever and plugs into conventional 220-volt sockets throughout Europe, can be charged with solar, hydro or wind energy.
Spain, a leader in the development of solar energy, expects to derive 12 percent of the nation’s primary energy from renewable resources by the end of this year. That means Roadster owners in Spain get to drive world's hottest sports car – and charge it from one of Europe’s cleanest energy grids.
The Roadster qualifies for a national rebate of at least €6,000 and a provincial rebates of €3,000 or more. Spanish owners get 75 percent off the yearly car tax. Roadsters get free metered parking and free use of the high-occupancy vehicle and bus lanes – a priceless advantage in the dense traffic of Madrid and Barcelona.
The Roadster can be recharged at millions of conventional power outlets throughout Europe. In addition, "Project Movele" is building free charging stations in Seville, Barcelona and Madrid.
Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1000 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla Service Rangers make house calls to service Roadsters.