The following is a letter that was sent to Tesla Roadster customers on December 21 to review key developments in the Roadster program. These updates were first revealed a week prior in a customer town hall meeting, which was hosted by Chairman Elon Musk and President and CEO Ze’ev Drori at Tesla’s corporate office. More than 100 customers attended, either in person or via conference call. As he notes at the end of the letter, Ze’ev plans to contribute more to the Tesla blog in the new year. Read more…
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Archive for the 'First Post' Category
A Letter to Customers from Ze’ev Drori
Published on Thursday, December 27th, 2007 in Company, Performance, First Post, Vehicle Engineering.
The Secret Tesla Motors Master Plan (just between you and me)
Published on Wednesday, August 2nd, 2006 in Company, First Post, Environment, Energy Efficiency.
Backgrounder: My day job is running a space transportation company called SpaceX, but on the side I am the chairman of Tesla Motors and help formulate the business and product strategy with Martin and the rest of the team. I have also been Tesla Motor’s primary funding source from when the company was just three people and a business plan. As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster. However, some readers may not be aware of the fact that our long term plan is to build a wide range of models, including affordably priced family cars. This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution. Read more…
Attitude
Published on Wednesday, July 19th, 2006 in Company, Performance, First Post.
Welcome to the inaugural edition of the Tesla Motors blog. This is my space to comment without marketing filters. I have quite a few subjects I want to talk about over the next several months, but I will also look to you, my readers, for suggestions and ideas for future topics. I expect this to be a lively conversation. Today, I will talk about what we are doing here at Tesla, and why it is different than any car company that has come before. Read more… |

