One week before I joined Tesla Motors as the new Vice President of Marketing, I went to the San Francisco Auto Show to check out the Tesla Motors display and do some research on my new industry. I had to pinch myself, thinking that attending an auto show could be related to my day job. For some reason, attending Insurance industry conferences just wasn’t as interesting. (I was previously the Senior Vice President and Chief Marketing Officer at Fireman’s Fund Insurance Company.) Read more…
|
Recent Posts in
“Marketing” Archives October 2009 June 2009 February 2009 December 2008 November 2008 October 2008 August 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 December 2006 November 2006 Subscribe to this Blog
PagesBlog Comment Guidelines Categories Batteries Company Energy Efficiency Environment First Post On the road Performance Public Policy Uncategorized Vehicle Engineering Links Become a Fan on Facebook Follow us on Twitter |
Archive for the 'Environment' Category
‘Greenwashing’ and Other Marketing Follies
Published on Wednesday, February 7th, 2007 in First Post, Environment, Energy Efficiency, Company, On the road, Batteries.
|
