A critical part of the sales, marketing, and service function at Tesla Motors is to help inform product development and engineering decisions based on a customer perspective, a part of what we call “product marketing.” When validation prototype 10 (VP10) was built, one of the things we planned to use it for was to put a lot of miles on the car and provide marketing feedback to engineering teams for final refinements or validation. We recently scheduled rides with some of our customers to expand the feedback loop and asked them to share their driving experiences publicly on this blog. The write-ups are unedited, save for my commentary in [brackets]. The first three can be found here. Read on for two new perspectives. Read more…
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Archive for September, 2007
Handing Over the Keys II
Published on Monday, September 24th, 2007 in Uncategorized, Performance, On the Road.
Handing Over the Keys
Published on Thursday, September 13th, 2007 in Performance, On the Road.
A critical part of the sales, marketing, and service function at Tesla Motors is to help inform product development and engineering decisions based on a customer perspective, a part of what we call “product marketing.” Read more… |
