A critical part of the sales, marketing, and service function at Tesla Motors is to help inform product development and engineering decisions based on a customer perspective, a part of what we call “product marketing.” When validation prototype 10 (VP10) was built, one of the things we planned to use it for was to put a lot of miles on the car and provide marketing feedback to engineering teams for final refinements or validation. We recently scheduled rides with some of our customers to expand the feedback loop and asked them to share their driving experiences publicly on this blog. Customer opinions are unedited, save for my commentary in [brackets]. This week we present three perspectives from our latest testers. Find previous customer posts here.
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Archive for October, 2007
Handing Over the Keys III
Published on Monday, October 15th, 2007 in Performance, Company, On the Road.
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