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Sam Perry is president of Silicon Valley startup consultancy Ascendance Ventures and a member of E2 – Environmental Entrepreneurs, the national independent business voice for the environment.
Sam gained fame last month after an intimate encounter with Oprah Winfrey was broadcast around the globe. Sam was caught in cameras standing next to the talk show icon in Chicago’s Grant Park on Nov. 4, when Oprah wept on Sam’s shoulder during Obama’s victory speech.
Several weeks later, Sam became the 100th person to take delivery of a Tesla Roadster. The company marked this important milestone with a Dec. 9 news conference at its Menlo Park, Calif., flagship store.
In an era where gas prices at the pump can spike to $5 a gallon and our country seems to be funding two sides of a war involving petrostate dictators, no dream seems more appealing than that of a low-carbon car that shatters preconceived notions of electric vehicles. And that’s just what Tesla Motors seemed like for many years – a quixotic dream.
Make no mistake: I was always a believer in the company. But as an early customer, supporter and minor investor in Tesla – one of the many anonymous backers who spread enthusiasm among friends, coworkers and neighbors — even I felt occasionally a bit like James Thurber’s ineffectually daydreaming character Walter Mitty, haplessly envisioning a fantasy world doubters could not see.
Well, doubt no longer!
Not only will we soon have a president who is unequivocal about the need to combat climate change head-on, Tesla has now delivered more than 100 vehicles and has become a legitimate – if nontraditional – member of the global automotive industry. I now have a Roadster that drives with willful eagerness and exhilaration, supplying me with ample fresh air and “quietude” even Henry David Thoreau would appreciate.
And, perchance, I’m anonymous no longer.
During the historic election of Barack Obama in Chicago’s Grant Park last month, I happened to be standing next to Oprah Winfrey. We rejoiced together, and at some moments in president-elect’s emotional speech she also leaned on my shoulder and wept. We were both swept up in the “arc of history” that Obama described so poignantly.
In the days that followed, Oprah graciously dubbed me “Mr. Man” on her show, and lamented not having gotten my name. The media went on a nationwide manhunt to determine my identity. A producer for Oprah tracked me down and invited me to the show.
In interviews that followed, I have been honored to share my enthusiasm over the promise for economic growth in emerging clean tech and green businesses. At the top of my list of these innovations is, of course, Tesla. And so it was another great quirk of fate to learn that I would be the 100th person to take delivery of the Roadster.
Having determined delivery order only a few days before, Tesla hastily arranged a news conference Dec. 9 at the company’s showroom, where dozens of reporters, bloggers and TV crews gathered. Although many of us expected the typical local press corps, we also received a strong international contingent – a German documentary team, reporters from three French news organizations, an Italian TV crew and several Japanese and Korean journalists.
Elon Musk gave a quick speech before tossing me the keys of my new Radiant Red Roadster. (Incidentally, that’s the top choice of 2008 customers by a wide margin, followed by Twilight Blue and Thunder Gray.) Elon then he fielded a flurry of questions — including several from me. After spending many years as a wire service reporter, it’s still hard to resist an interview opportunity.
Elon was adamant with reporters: No, Tesla was not at all foundering financially, but it proceeding prudently and with new funding. Yes, Tesla is likely to show an operating prototype of its sleek four-door, five passenger, Model S by late in the first quarter of 2009, and it is getting closer to showing a model for under $30,000 to be launched with a partner. No, Tesla was not seeking a bailout — rather, it had applied for low-interest loans under the $25 billion Advanced Technology Vehicle Manufacturing Program, whose goal was to was to speed the time to market for fuel-efficient vehicles.
Finally, after clearing away the throng of video cameras and microphones, we opened the Roadster’s doors and took the top off, and I drove away — silently and swiftly, far faster than the “zero carbon” folding bike upon which I’d arrived.
My first passenger was Menlo Park Mayor Heyward Robinson, who attended the news conference with former Mayor Kelly Fergusson and Dave Johnson, whom I’d brought in to help broker the deal which landed the Tesla store in my hometown. Then I zipped off to a business meeting in Half Moon Bay, a glorious drive at dusk with a waxing, near-full moon overhead.
Unlike other sports cars and “muscle” cars I’ve driven, the tremendous torque feels ever-present at any speed. And unlike my Prius hybrid, there is simply no hesitation.
My only caution: The car is addictive and provokes strong emotions. The first woman to take the passenger’s seat had long disdained any interest in cars aside from as a mode of transportation. Yet within the first mile, she asked if she could be buried in the Roadster!
Contrast that with my mother’s reaction, more than three quarters of a century ago, when she asked to be dropped off a couple blocks away from school so her classmates wouldn’t ridicule her parents’ Detroit Electric. Incidentally, their car later became a phone booth. Mine won’t meet such a fate, and, no offense to my passenger, nor will it become a coffin.
The fully capable electric car has returned, and it’s alive and flourishing – surpassing its internal combustion engine counterparts in so many respects.
It’s almost hard not to lord over the “nattering nabobs of negativity” who might have dubbed me Walter Mitty or doubted the viability of Tesla: Every time I open my garage, she’s there — radiant, ready to leap back onto the streets with her all her quiet, sleek and dashing prowess.
Posted in the categories: Uncategorized, First Post







Congratulations to Tesla on its 100th Roadster.
Give us more of these stories! It is so terrifically good. No teasers yet for Model S?
Still more news of Model S that isn’t coming from Tesla team:
“Yes, Tesla is likely to show an operating prototype of its sleek four-door, five passenger, Model S by late in the first quarter of 2009″
It is good to know that something is happening in that sector, but knowing nothing about product itself is not. Please give us some info about what it will be. Or tell us that it is in your policy that you don’t give any info before you have working prototype ready.
Yes, I agree. More info on the Model S would be nice. Also, where do I sign up for the model S? I would like to know the instant the sign up form becomes available!
Thanks!
This is great news, and as for “Still more news of Model S that isn’t coming from Tesla team:”, do you really think Tesla would have published this on their blog if they were trying to keep it a secret? The Model S is coming, sooner than the doubters think.
Nice report, minus the ludicrous politics.
The release of the Model S is so close! I’ve always wanted a roadster but the price tag was a little out of my reach. Now if the Model S truly is going to be closer to $60 000 or less I am in for one hell of a ride! I know that the Model S is going to be a family car however id like to see it keep up with the roadster’s range and perhaps some decent 0-100km/hr times. This is almost a dream come true to see the Model S prototype release date so soon!
Long live Tesla Motors!
If it isn’t secret then why don’t we get any info about it, that is my complaint. I rather like thinking that it *is* secret than think that Tesla management don’t care about our curiosity.
“News” about how cool Roadster is is really old news. Nobody wants to read twentieth times how Roadster is cool just like nobody would like to read 20th times about how Bugatti Veyron can reach 400+ km/h. You can chew a little bit longer about tech behind this car and reasons why it is so cool. That is why Straubels blogs are so good. But unless there is something new about company or tech just blogging about how cool it feels gets really old really fast.
Just look how few messages this blog entry has. There isn’t anything “wrong” about it, but it doesn’t say anything we didn’t already know. Only thing you could write is “congratulations about 100th Roadster”.
Frankly I’m bit bored and frustrated about lack of news in Tesla site.
Is there any plans on entering the Canadian market in the near future? I think EV’s are a very logical replacement for the internal combustion engine powered cars and will one day replace them. Kudos to Tesla for going out and building a car that people would love and at the same time makes alot of sense.
When would The Model S be available in Florida?. We need dealerships full of affordable EV’s all over the country. Great Job Tesla!
I first heard about this car on 60 minutes. I think the boys in Detroit are starting to really sweat now that America is demanding something different, even though gas prices have fallen a bit (but are starting to go back up again, at least here in Las Vegas). Companies like this are going to be the new Fords. Starting off with a sports car was the right choice because consumers have complained about lack of power with alt fuel cars. I think the Tesla safely dispells those qualms. I do think the cars will do well overseas, especially Europe. Europeans are much further along the green road than Americans. Can’t wait to see the model S. Oh and Sam, you lead a charmed life!
Regarding the Model S; How about a early order reservation system similar to what was done on the Roadster! Only lock in the price this time like you have done with your latest Roadster order form.
Cheers,
D
Well I have been watching your development with much excitement, for quite some time now, and am hoping to see you expanding one day , in the not too distant future to Australian too. I cannot wait to be driving the truly eco-friendly way with passion and panache.
Cheers
I have been following the development of Tesla for 2 years and very please that it is now on the 100th delivery and counting. Any way of me being the first owner in Southest Asia/Asia? I have visited the shwroom last year after boxing day and it was great to feel the car in Person.
I AM 68 AND SEMI RETIRED. I WOULD LIKE TO BE THE FIRST PERSON TO TAKE DELIVERY OF THE MODEL S. I HOPE THAT THE BODY IS CARBON FIBER WITH AN ALUMINUM CHASSIS AS IS THE SPORTS CAR. DETROIT IS TOO TIED TO THE STEEL COMPANIES TO PROGRESS THIS FAR ANY TIME SOON. I HOPE THE RANGE OF THIS CAR IS UP TO PAR WITH THE SPORTS CAR. MY BASIC REQUIREMENT IS IT WILL SEAT TWO WITH ROOM ENOUGH FOR TWO SETS OF GOLF CLUBS AND HAVE ALL THE OPTIONS OF TODAYS VEHICLES. I EXPECT THAT WILL BE THE LAST CAR I WOULD HAVE TO BUY IN THIS LIFE TIME AS I IT SHOULD LAST MANY MANY YEARS AND I CAN THEN LEAVE IT TO ONE OF MY GANDCHILDREN.
I am interested in seeing what the range will be with the Model S. A 4 or 5 seat offering with a range of 200 miles with a $60,000 price tag will be a sure winner.
The Tesla is very good car. I want your representant in Brasil , i am work with fiberglass , my service also is very good.
Thank you!
It seems that the Tesla Roadster is a could car and I have known about it for a couple years. But is there a better way to design the battery, so that it can be lighter, more power efficent (I believe it takes 9 volts to fully charge) and also even lasts longer? Could you build a better battery? I think that the build of the battery should be built better, but also make it well but cheeper. That is all I am wondering.
OMG! i am a 10 year old boy and i really really want to have a Tesla