How did Tesla get it so right? I'm in awe.

I'm not saying the car is perfect. Every car has 'quirks' and can be improved. I can point out things in my 911 4S cab that are still logically wrong and the 911 has been in evolution since the mid 1960s!

What I'm saying is that Tesla has delivered the most significant automobile ever and made it fantastic in nearly every way. I took delivery recently and here's what 'blows me away'.

If you would have asked me a few years ago, "How far do you think a car can run on just battery power?". My experience with dead flashlights, cell phones, laptops, tablets and transistor radios would have me answer 50- maybe 100 miles but it would look like an armoured car filled with batteries in the back. How on earth did Tesla sell me a car that allows me to drive all week, hundreds of miles, on a single charge? I'm in awe.

How did Tesla design such a beautiful car on their first try? People I meet who are unaware of the brand think it's a Jag or Maserati. That's some incredible company to be in. I don't think I could more attention and 'gorgeous' related compliments if I drove around in my Lexus with a nude supermodel on the hood! I'm in awe.

How did they get it to drive like it does? The smooth, quiet power controlled by elegant electronics was best described by my niece... "it's like a roller coaster controlled by an iPad". I'm in awe.

How were they able to integrate the technology so well with the feedback and controls on the touch-screen. It's all simple, clean and logical. If you have a door open or single flashing, any graphic of the car on the screens reflects what is going on in real-time. It like an Apple product while everyone else is using PC DOS from the 80s. (Example: Toyota sells millions of Prius', but does anyone know why it beeps on the inside when you are in reverse?) Telsa integrates the car with the world of internet, navigation, and music (very complex each on their own), with perfect harmony. How did they do that in just a few years time on their first try? I'm in awe.

I very much look forward to receiving new software updates that continue to make my car better over time. And I also look forward to seeing what Tesla will do on their next few models. I'm in the market for a supercar in the next few years...


As you said, quite elegantly, there are a few quirks - but wow. They've done a hell of a job and all the accolades they've been getting reflect that. I think it all boils down to Elon's prior comments about wanting to build the best car in the world. Shoot for the moon and even if you don't make it, you're still out of this world...

+11 Tesla motors has definitely raised the bar. I can't even imagine driving anything else. I don't want to take my car to service to get my glass replace because I don't want to drive anything else for two days.


Yes, the car is a awesome and so is Tesla team from sales to delivery to service and everyone else at Tesla. I mean they built a great car in such a short time but also assembled a team of professionals - three cheers for the car and entire Tesla workforce!

They did it by building a great team.

Once upon a time, there was a choice that had to be made.

A choice between the red pill and the blue pill...

It looks like Tesla also followed Apple example. Instead of creating yet another city car (or, in Apple case yet another cheap phone) instead they decided to create a real nice car, object of envy and admire. As did Apple with iPhone. Initial iPhone market was very small and companies like Motorola/RiM/Nokia laughed at it. But device was so elegant so people wanted it. Since it was fairly expensive, few could initially afford it. But it also made it status symbol which fueled other people desire to have it. How many cars and devices were created "cheap" and for "masses" only to see "masses" rejecting them? People don't desire cheap - they get it for financial reasons and get rid of cheap as soon as they can afford better. So cheap does not create the following. One may say Prius was cheap and it created following. But it was only cheap because Toyota sold it at a low price subsidizing by other cars. And still, Prius had unique look and some of that "desire" driven by people wanting get "green".

@Geek EV;
After some negative responses, Elon modified his statement a bit: "The best car in the world -- in all the dimensions that matter." Safety, performance, etc.

No real engineer has gone down in Detroit (or other major mfgs) for a very long time. Elon got his share of engineers from the industry but he also must have pull a bunch of non industry types as well.

You stick a bunch of bright engineers in a room and say "now if you could do XYZ all over again and get it right, what would you do?" MS will likely be the result.

Elon deserves all the praise and then some. To get it sooooo right on the first try is simply amazing.


I didn't spend more then a years salary on my Model S if I didn't believe the above either!! :)

hmmm. I wonder if the reporters will read this post and write about it?

Great to hear from other satisfied Tesla customers.

It's the car worthy of the 21st century, a future car for us now.
Thank you, Tesla, Elon Musk, and
Franz Von Holzhausen, Tesla Motors chief designer (I had to look up his name, he should be more famous for designing the Model S), see interview

+11 lolachampcar. +11 Captain_Zap. You said it all!

+1 dstiavnicky

For me the awe continues on the business side. To get the technology right is amazing by itself. To couple that with the right business strategy is just as amazing. (There are a lot of very well established and innovative car companies world wide that have not done as well.)

Tesla understood they had to go after the high-end market and complete with BMW, MB, Audi, etc. They understood that the more cost sensitive market (Volt, Leaf) would be much more difficult to succeed in. They turned away from "auto-grade" batteries and stayed with consumer grade lith-ion cells. (Yes, a technology decision, but clearly also a business decision based upon cost and stability of suppliers.) They put in an unparallelled battery management system. They enabled/invented remote updates, which has a significant impact on qualify and cost of maintenance. (My car was not delivered with voice activation, but I have it now. My car's door handles did not work as well as I would have like, they do now. My car did not allow me to select between Creep mode and no Creep mode, it does now. etc.) They spend peanuts on sales/marketing and yet have developed a market for high-end EVs where none existed before, championed by one of the most enthusiastic and engaged (in part because of periodic updates that make your car better) customer bases I have ever seen.

Hmm..I guess that is why I'm long TLSA and long for a short squeeze.

nice comment :)

How did Tesla do it? Simple. Take the smartest, most brilliant people on the planet with the passion to listen and do some right. They build a car; followed by the best and smartest customers in this world that recognize the product for what it is and they buy it.

(Too bad we can't bottle this and make Congress drink it.)

Today, while at the Tesla service center to get my TMS fixed for a few minor issues, I spoke with the service manager and we got talking about how Tesla created such a fantastic automobile. I remarked to him that Elon must have said I MUST have a,b,c and d etc. No compromises.

I thank Tesla, Elon, and everyone who worked hard and did not compromise. Build it, and they will come. I have found my dream car. Never going back to ICE again.

+1 dstiavnicky

"it's like a roller coaster controlled by an iPad".

My new favorite quote.

Can't wait to check out the Frankfurt, Germany Tesla store and then order mine for when I get back to the states.

Can you please stop writing posts like these. It is killing the people who are still waiting for their car, like me ;-)

If they continue their support as shown, it only makes this car that much better. I mean, who has had a BMW or Lexus and come out to the car in the morning to see new software was added overnight? Adding functionality after purchase is unheard of and is another reason I happily went all in on Tesla.

It's all Musk. Sure, great engineers and technical support is a critical component, but ultimately it's the vision and leadership from the one man with the driving force at the top.

Many of you may not be familiar with the company's history. Musk did not start Tesla. He took it over from the founder, Martin Eberhard. I new Martin's brother and from his stories and stories in the press, Musk invested in the start-up company (not called "Tesla" then) that was developing the roadster. It soon became clear that Musk and Eberhard had a different vision. Musk was a relentless asshole (I mean that in a good way) pushing the car be the best it could be; price be damned. Eberhard was more of an engineering geek who was into the mechanical side and was more focused on developing an inexpensive EV. They faught other everything that added cost to the car. The carbon fiber fight is legendary.

Musk saw the bigger picture and viewed (rightly so) that the losses incurred in the Roadster's development where simply start-up lossess and,as such, an investment in the company's future.

Sound familiar: Steve Jobs

Also, while we're spreading the accolades around, some credit has to go to the Federal government for the start- up loans (in spite of what the republicans say, the government can help push things in the right direction).

As well, we, all of us in the Tesla community, share some of the credit. Many us bought the roadster site unseen (I'm in the low 500 VINs). We provided some financial support but we where also the early banner wavers for the new EV revolution back when few notified. Then, many us put down $40,000 deposits on the Model S without even driving it. And now, many of us are buying a car from a brand new company that, who knows, many not be around in 5 years (unlikely, but you never know.... oh man, i saw some dude drive by me yesterday in a Fisker.... i felt so bad for him. man, did he F-up) A bit risky. A bit nuts. But we did it because, in addition to drinking Élan's coolaid (another attribute of a great leader-- he can service coolaid), we believe in the revolution. Now we are all part of the (albeut small, but growing) army showing the would now great EVs are.

Viva la revolucion. Viva Élan's army!

I read a rather different history. Martin's must-haves and costing lead to a $140K cost for a $89K selling price. The "We'll make it up on volume" joke comes to mind.

Elon imposed cost controls and raised the price so the Roadster sold at a (thin) profit. Martin was ejected during the process.

Brian H, your history is a bit off. Must-haves were not Martin's.

What a nice thread. It is short but it says it all.

Love this thread!


I noticed that we are not talking about the REAL reason Elon's doing what he is doing. Tesla is about electric vehicle mobility and the building of an infrastructure that can support long distance travel. If you want AWE that is awe. Try to create anything when EVERYONE(big oil) is against you every step of the way.

Keep it up folks, we are making history and preserving our planet the best we can... and having hell of a time doing it!!

Thanks Elon

@Captain Zap:

"They did it by building a great team."

Precisely. No one person could've accomplished what the Tesla team did together. The single-minded vision also helps and is indicative of a strong leadership team.

Good on them and best of luck with the upcoming Model X and Model E.

Great thread, thanks for bringing it back @Captain_Zap. Agree with @Tomas, Viva la revolucion. Viva Élan's army!

When was the last time we were so proud of a non Military product made in the USA. "I love apple but is made in CHINA"

+1 Great comments!

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