I, like probably many of the people that love the Model S and all that it stands for, were, at some point, avid gas heads. I know I was. I still watch the WRC and F1 series avidly and find them very exciting.
I think there is nothing like competitive racing to help advance the R&D of automotive technologies (KERS technology, now used in all modern EV's, developed from F1 racing not to long ago). There is also the undeniable PR and Global Advertising that comes out of it, there is not a single recognized automotive brand that does not participate in one form or another of Motorsport series (Maybe with the exception of Tesla).
Well, the opportunity for Tesla to be part of this community is now here. The FIA announced recently that it plans to back a fully electric Formula series that will be known as Formula E, it is going to be managed by Formula E holdings Ltd. (http://www.formulaeholdings.com/ and http://formula-e-news.com/) and they have even confirmed the participation of two important cities for the first season of the series (Rome and Rio de Janeiro) and it looks like London is on the pipeline (http://www.formulaeholdings.com/wp-content/uploads/2012/12/TheTimes-DEC2...).
I think that R&D advancements and the publicity that TM could get from its participation on this series would be considerable, specially when you consider that it looks like the investment to participate in this series is negligible at this stage of the series development. Do you guys think Tesla Motors should jump in as one of the founding teams of the series? Please comment. Thank you.
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