Tesla Model S = the best-selling car in Norway!

With a market share of 6.1% it out-sold the VW Golf (4,9%) and the Mazda CX-4 (4,2%) for the period 01.09 - 09.09.

That is pretty amazing! :-) Congratulations Tesla!



This forum (and TMC) both are good places to discuss all matters concerning Tesla Motors. Here you can get the right information that you need to write your positive articles about Tesla Motors. Keep up the good work. Cheers mate


Nice article. Congratulations. One smal error. You say the Model S is almost tax-free. That is not correct. It is entirely tax-free.

No matter what Norway will be the test case for mass EV's. Nice to see Norway using some of their trillion $ National wealth fund on some public good.

I think the whole EV spread is going to go where the incentive is the best. I want a Tesla here (Canada) when gas is $5.61 and we get $8500 upfront from the government to buy one.

In Norway I can not imagine NOT wanting a Tesla! (especially since SC's blanket almost the whole country)

I am wondering how long before we hear of gas stations starting to close in Norway?

Even in Canada (with current incentives) if SC's blanketed the country we would be signing on the dotted line real fast. Right now with Tesla you do have to think (about the $ and logistics) and do need a second car which we have.

I owned a Jetta TDI before (cousin of the Golf) and can say a Model S vs. that for almost the same money! (then free SC`s)

Wow! The decision making process to buy a Model S in Norway must be measured in milliseconds!

What is the electricity cost in Norway (__/KW-hr including delivery charges)?

As per Teslas own page on charging, kr. 0,90 per KW is the national average. 1 USD is approx 6 kr.

So, a full charge of 500 KM from zero = approx 100 NOK, or 17 USD
An ICE using 1 liter per 10 KM, will use petrol for approx 750 NOK, or USD 125

So, there is substantial saving here too.

This is all before you add free public parking, and zero charge for toll roads. Tols alone for my commute is 75 NOK per day or 12 USD (2600 USD per working year....!)

So thinker in Norway many milliseconds does one have to think about a Tesla before buying? (just kidding)

Thank you, Thinker.

So the electricity is not cheaper in Norway (average in the US from Tesla site = $0.11 per KW), rather the gas is so much more expensive (US premium in August Avg. ~0.79 €/l).

The situation reminds me of a question about the benefit of banning one's head against the wall - it feels really good when you stop :-)


I am already looking forward to the sales figures of this week. Maybe some Norwegian newspaper will publish them next week.


Gas stations closing is not likely any tome soon as they actually hardly make money on selling gas. The gas stations has over the years turned into something resembling mini-marts or convenience stores selling gas as a service. I will not be surprised that the gas chains soon will offer charging points to attract EV business for burgers and chips etc. Actually I am surprised that they have not done that already.

The gas prises being high only reflects the governments taxation on energy, not the profit making of the gas companies. Also, we have 98% or thereabout electricity from hydroelectric production invested and built through tax payer contribution decades ago, the price does surprisingly not reflect production cost. That market has been privatised (crony capitalism at its worst!) and electricity is being exported to North Sea countries thus prices domestically are balanced against EU market prices where production is based on coal, multi-fuel and nuclear generation.

In essens, the citizen is screwed over being it taxes as well as the electricity "market". However, as pointed out the energy unit price for electricity is way, way below that of gas so yes - it took only miliseconds to decide for MS as the no tax, fee and VAT offering will not last for ever. The limits according to the politicians are 50,000 cars and 2017. We are at about 15,000 today.

We live indeed in interesting times.


In California they just decided that the incentives for EV's will be extended through 2023. Any chance that they might do something similar in Norway a few years from now?

The most probable development in Norway imo is that once 2017 or 50k EVs has been reached, some of the minor incentives are removed (bus lane access, free toll roads etc.) but the reduced tax ones largely remain.


Let's hope that that will be the case.

Estimated Tesla Model S deliveries in Norway in September 2013: about 500.

@ Benz

The recent discussions in the local media has been concerning "government subsidising luxury cars". Two strong negatives here especially in an egalitarian society as ours: subsidy and luxury. And that get envy going sky high. Remember the MS has just arrived. Once the sleek luxury sedans starts filling the bus lanes passing regular queued traffic, there will be a huge popularity problem. Politicians being very sensitive to the "opinion of the masses" despite currently being adamant about 50,000 cars and 2017, could easily stop at that. A society driven by envy (ref. The Law of Jante, simply cannot allow that "unfair" situation to exist.

The taxation or rather the lack thereof as currently or in a modified version, may likely be extended as smaller and less luxury models start coming. This country is also very much convinced about the dangers of CO2 so if politics to be taken seriously, the EVs will benefit from some sort of preference. I don't think the current generous structure will be upheld though.

The current EV policies have given TM tremendous competitive advantages. The competitors will use every opportunity to undermine this, direct and indirect. I will also think Big Oil will do their utmost to make life difficult for TM as well as us as car owners.

My Sunday morning vitriol ;-)


You have a clear mind on Sunday morning. You are probably right about that.

All of this of course in a country that has 1 trillion dollars in their sovereign wealth fund paid for by oil...

The only thing is the oil use now only 250,000 barrels a day use in Norway will of course have many willing markets.
I think Norway should be very proud that their National wealth has not all ended up in the hands of the wealthy.

I can see how a society like that will not want subsidized Model S drivers. On the other side of that if a Model S is the price of a Golf (a little more) can not really anyone (almost) who wants a model S in Norway buy one?

Then will the Model S be thought of as high end luxury or just a regular persons car? A zero polluting regular persons car. A Model E for sure who be cheaper than most cars in Norway?

Is there lots of untapped hydro power left in Norway?

Here in Ontario we have long since used up our cheap available hydro and have went from low cost electricity in North America to now high cost and many are not happy... (blame is on the Green movement)

Is the EV movement in Norway going to hurt government revenue in a big way?

Loss of VAT on the vehicles and fuel taxes must be quite large?

I wonder if Norway will be able to afford to continue the subsidies if the MS (and other EVs) continue in popularity. That is a lot of lost tax revenue.

Here in Ontario we have had a great increase in wind and solar power and of course the wind blows when it wants. Since the great recession demand for electricity is down so much that in 2003 25% of our electricty came from coal and now that number was down to 3% for 2012. (large switch to U.S. fracked gas)

The problem is as in most areas we have big swings in electricity demand and through the night often from 2 am to 6 am our wholesale electricity rate goes negative, yes negative. At that point our grid which is hooked to neighboring U.S. states and we PAY them to take the electricity off our hands. They have more variable electricity i.e. coal and it can be shut down and the U.S. states get paid by Ontario to take the electricity. As you can imagine every increase in electricity rates with every new story of the billions of $$$ we pay Americans to take the electricty off our hands gets people really wound up...

This is where the Tesla and EV's in general can have a good marketing. If we had even more aggressive TOU pricing at really low demand times EV's charged at low demand times can actually stabalise the grid.

How about in Norway? What is done with the excess electricty produced at night?

Negative electricity rates? That's weird.

You guys and girls need some stuff that use electricity at night. How about free charging at night for EV's? And add some more incentives for buyers of EV's. That will work.

Another solution would be to contact Tesla Motors and request them to build a super large battery pack to store the electricity which you then won't have to "sell" at a negative rate. How about that?

Is there lots of untapped hydro power left in Norway?

No. There is some, but not lots. Any new builds will either need to be done in protected areas (unlikely unless there is a genuine electricity crisis), or the recently very popular mini power plants along smaller creeks and such.

The big potential seems to be in modernizing existing hydro plants, put in more modern turbines etc.

There's a lot happening in wind though, moving towards offshore installations now after land ones have become unpopular; and in the "some R&D required" section there is of course wave power.


Quote: What is done with the excess electricty produced at night?

Hydroelectric power production is flexible and they don't produce more than what is needed except during rare flooding situations with overflow in the dams. They can actually stop production and import cheap surplus electricity at night via cables from Netherlands and Germany.

What makes electricity a little expensive compared to some is the cost of infrastructure in this large, mountainous and sparsly populated country with rather harsh climate in many parts.

Anyone have the registrations numbers for last week?


Maybe somebody in Norway should call the newspaper where the numbers of the first week of September 2013 were published as well, and ask them to do the same for the second week of September 2013?


"Hydroelectric power production is flexible"
By this you mean you produce more hydro in the day or when demand is high (assuming demand is low at night in Norway) and slow the dams down at night?

We have a little of this in Ontario but our hydro is more or less constant. Fossil fuels are the swing producer here. Produce in the day and heat waves and nothing at night or very little.

We just have too much electricity now.

I for one am NOT worried about too little electricity (unlike oil) but wayyyy to much. My brother in law is the plant manager at the windmill factory of over 200 employees and I have no idea what we are going to do with all that electricity except drive electric cars?

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