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Model S Reservation Tally

This thread is intended to track Model S reservations.

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 249 (March 23, 2011)
P 3,446 (March 25, 2011)
R 218 (January 2011)

Canada
S 69 (March 24, 2011)
P 143 (March 9, 2011)

Europe/Asia
S 55 (January 18, 2011)*
P 448 (March 28, 2011)

Hong Kong
P 1 (March 23, 2011)

Australia
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

* = On March 1, 2011, a Tesla member posted, "Got the following info from Tesla some days ago: In Europe they have reduced the Signature down to 500 and approximately 70 have been reserved." While 55 is a confirmed/posted reservation number from this forum, the 70 has yet to be verified by the actual European reservation holder.

@msiano17 - Berkshire Hathaway class B shares trade at $82.00 per share. Class A shares trade at roughly the price of a Tesla Roadster Sport ($123,000K). Class B shares are roughly 1 / 1,500 the price of Class A shares. There is essentially no difference between the shares. Warren Buffet issued class B shares because 1) he does not believe in splitting stock (although the B shares have experienced two stock splits in the last seven years or so for reasons you can look up, I'll transition this post back to the Model S) 2) when the Class A shares reached the 100K price point per share, it prohibited non-institutional investors from buying stock.

If you meant you purchased Tesla stock, there is only one class traded on the NASDAQ (TSLA). The connection between Berkshire Hathaway and Tesla is: Tesla showcases the Roadster at events such as the US Open (at Pebble Beach last year, for example) and the Berkshire Hathaway Shareholder Meeting to attract potential (and likely) candidates to purchase the Roadster (and reserve the Model S).

My brother reserved a Model S today: P 3,779.

Took the plunge today and can tell you that US production model is now up to 3771.

I heard from somewhere that Tesla would be doing something like 5000 in first year and 20k second, so we already have nearly entire first year production reserved. I can't wait to see one in reality.

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 280 (April 27, 2011)
P 3,779 (May 2, 2011)
R 218 (January 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

I got Sig #282 on 4/29/11.

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 282 (April 29, 2011)
P 3,779 (May 2, 2011)
R 218 (January 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

@ Michigan

Thanks for the explanation. Ya I just bought into TSLA stocks a couple months back, figured next year will be a boom period in their value.

@ Timo - Ya one of their press releases stated they are aiming for 5000 units in 2012 so it is real nice to see almost all 5000 being bought out already.

Confirmation #3766 for US general production Model S on May 2. Thank you tax refund.

It's funny that we're a year before production begins, and paid reservations for the Tesla Model S already exceed Volt and Leaf purchases combined (which is about 3,000 units thru April 2011)! Even more amazing is that I'm comparing a luxury vehicle (Model S) to two economy cars.
As a reservation holder, I am anxious to see feature comparisons between the (P)Model S 300mi, and the (S)Model S 300mi.

@David M. - Agreed. Consider this: the Model S reservations are 100% consumer interest driven; Tesla has not pursed the reservations. Elon Musk and Deepak Ahuja stated on yesterday's earnings call that Tesla expended $0.00 on marketing and advertising efforts for the Model S. In fact, Musk went further to say Tesla product representives are specifically instructed to solely focus sales efforts on the Roadster. Whereas GM and Nissan have spent resources on television ads, sales initiatives, and other marketing efforts, Tesla has yet to begin a marketing campaign for the Model S.

Regarding the feature comparison between the general production and Signature Series: several of us have commented above (scroll up/back).

Finally, Elon Musk reported Quarter 1 Model S reservation worldwide totaled 4,600. For those of you scoring at home, this thread totaled 4,646 reservations worldwide on March 28, 2011. So, we were not that far off...

@ michiganmodels
he said over 4600 by the end of April, not 1st quarter

@Nicu
You are correct. 4,600 through April 2011. I misread/misheard.

I believe the count is still somewhat accurate: we have: 4,657 through May 3rd (I know you were not disputing the accuracy, just correcting my "Quarter 1" comment).

Elon Musk and Deepak Ahuja stated on yesterday's earnings call that Tesla expended $0.00 on marketing and advertising efforts for the Model S. (michiganmodels)

This statement is a bold one. They had a product launch. They have a website, including a couple of pages and image galleries dedicated to the Model S. They have a paper brochure. They had a few shows, including Geneva recently. They have a program for reservation holders, sending them updates and little welcome packs. All this does not come for free, even though it is admittedly not comparable to a typical full-fledged automobile marketing campaign.

Of course, since they do not have any Model S sales at the moment, it is easy to book these expenses on the "general brand reputation" budget which may even help to sell a couple of extra roadsters. Still I do not like it when people state pseudo accurate numbers like $0.00. Did they really say that, or was this your way of expressing that they did not have a Model S campaign yet?

@Volker EU#P1
That is what was said, verbatim: http://ir.teslamotors.com/

I agree Tesla probably have a lot of those expenses listed under "S,G,A." However, that is how Elon and Deepak stated it.

Just so you all know Tesla plays pretty loose with the number of cars sold and reserved. I am Roadster 2.0 owner #951. But I know they burned at least 40 numbers before getting to my car. They may have burned a few more since. I am Signature series reservation holder #99.

As far as the first year's production of the S series, I was told a year ago that they would be producing only the 2000 Signature model cars first and then and only then would they be begin mass production. Now of course this could have all changed since then, or maybe they were lying at the time. I don't know. Only time will tell. They still haven't even set a firm price on the Signature series and until they do, most people are not going to be comfortable making a reservation for the high-end model.

  1. Reservation number: 3805
  2. Region: US (TX)
  3. Type: General Production.

Now to get the garage ready.

S production number 3807
Region Oregon

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 282 (April 29, 2011)
P 3,807 (May 6, 2011)
R 218 (January 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

MichiganModelS: If you have the interest or time, I'd like to see a plot of reservations vs. time. I started one back in 2010 but had a baby so my time goes elsewhere ;).

Thanks for maintaining the tally.

@Todd Burch
Congratulations on the new addition to your family. If you have not viewed the Tesla baby clothes on this site, I highly recommend it. I have a detailed spreadsheet with graphs charting the posts. I'll see if I can publish it on Google Docs and provide everyone the link.

We are at 4903 Total Reservations thus far. Following in Michigan's footsteps, please take calculation with a grain of salt as numbers are just based off of what we receive through posts.

Already pushing the 5000 limit for first year production.

You have to remember that not all of these reservations can/will be delivered the first year anyways. For instance, the right hand drive cars will not go into production until mid 2013.

From that list only Australia, Hong Kong, from Asia Japan and from Europe United Kingdom have right hand drive, so that is tiny portion, less than 200 I imagine.

point is that the door is not closed yet to reserve now and receive by 2012 ... they may even hit the other end of the production numbers they state in the FAQ. There they say they will do 5000-7000 in the first year. Or is it that nobody believes they will hit the upper end of that estimate?

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 282 (April 29, 2011)
P 3,779 (May 2, 2011)
R 260 (May 6, 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 282 (April 29, 2011)
P 3,807 (May 6, 2011)
R 260 (May 6, 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

MODEL S #3853. STATUS | Reserved

If your reservation number is greater than the reservation number listed below, please post the 1) reservation number 2) region and 3) type: Signature or General Production.

Here is an updated collection of the numbers posted by members on various threads (i.e., these numbers are to be taken with a grain of salt):

US
S 282 (April 29, 2011)
P 3,853 (May 10, 2011)
R 260 (May 6, 2011)

Canada
S 73 (April 15, 2011)
P 104 (April 26, 2011)

Europe/Asia
S 52 (April 25, 2011)
P 338 (May 2, 2011)

Hong Kong
S 2 (April 27, 2011)
P 1 (March 23, 2011)

Australia
S 9 (April 10, 2011)
P 17 (January 21, 2011)

S = Signature Series (Model S)
P = General Production (Model S)
R = Roadster Owner/Friends and Family

Hi michiganmodels,

My original number of P448 (Europe/The Netherlands) on March 24th (confirmed by e-mail) has dropped amazingly low to P305 on May 12th(as shown at the website). Is this sequence starting to become a kind of countdown, instead of a reservation list? Our do that many people cancel their reservations? Not a very good sign for my TSLA stock, but on the positive side a good outlook for sooner being able to drive :)


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