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Tesla Launches New Website Focused on Great Gustomer Experience, Showcases Roadster 2.5

July 13, 2010

PALO ALTO, Calif. -- Tesla Motors today announced a new website at The rebranded brings the Tesla experience online.

Tesla is redefining the car buying experience through with intuitive pages that lead users through Roadster innovations, a new image gallery and an in-depth look behind the Tesla’s revolutionary technology.

The new includes customer testimonials to engage visitors and tell the benefits of driving electric. Tesla engineers explain energy efficiency, battery pack architecture and the simplicity of charging electric vehicles. The site is designed to provide the ultimate experience for visitors ready to buy a Tesla or learn about electric vehicles.

" is for many, the first introduction to Tesla and EVs. It is designed to captivate, entice and educate everybody who comes to our site," said Chief Designer Franz von Holzhausen. "Our website promotes the company’s purpose and overall identity."

Digital agency Odopod is Tesla’s partner in the development of the visual design. Read Odopod’s take on the new website here.

Tesla is revolutionizing the customer experience online and in stores everywhere. Customers can visit to make a reservation.

About Tesla

Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1200 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla Service Rangers make house calls to service Roadster.

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