Tesla Takes Center Stage at World Innovation Summit in Barcelona June 15-17
Award-winning Roadster is the only zero-emission car already on sale and will be doing test drives during Europe’s premier business innovation conference.
BARCELONA – Tesla Motors is debuting at the World Innovation Summit, and the world’s leading electric vehicle company will be offering test drives for the media and prospective customers throughout the June 15-17 conference.
The summit focuses on revolutionary ideas and great business opportunities, with up to 10,000 venture capitalists, executives and entrepreneurs expected to converge in Barcelona. Cristiano Carlutti, Tesla’s Vice President for European Sales and Operations, will keynote an opening VIP gala June 15 and participate in a June 17 panel discussion on alternative fuel and energy efficiency.
Tesla is offering test drives to local media throughout the event. Tesla is also offering test drives with qualified prospective customers – including those who reserved the Tesla Model S and those eager to “go electric” as soon as possible.
“It’s a huge honor to be part of the summit – proof that the paradigm is shifting to energy efficiency even in the traditional automotive sector,” said Carlutti, formerly a vice president at Fiat before joining Tesla.
¡Viva la energía solar!
Tesla’s Barcelona debut comes weeks after Tesla delivered its first car to a customer in Spain. The new owner, Amsterdam native Otto Poldermans, charges his twilight blue Roadster exclusively with renewable energy and lives “off the grid” in a remote valley of the Sierra Nevada.
The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. The Roadster, which consumes no oil whatsoever and plugs into conventional 220-volt sockets throughout Europe, can be recharged from renewable energy.
Spain, a leader in the development of solar energy, expects to derive 12 percent of the nation’s primary energy from renewable resources by the end of this year. That means Roadster owners in Spain get to drive world’s hottest sports car – and charge it from one of Europe’s cleanest energy grids.
The Roadster qualifies for a national rebate of at least €6,000 and a provincial rebates of €3,000 or more. Spanish owners get 75 percent off the yearly car tax. Roadsters get free metered parking and free use of the high-occupancy vehicle and bus lanes – a priceless advantage in the dense traffic of Madrid and Barcelona.
The Roadster can be recharged at millions of conventional power outlets throughout Europe. In addition, “Project Movele” is building free charging stations in Seville, Barcelona and Madrid.
Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1000 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla Service Rangers make house calls to service Roadsters.