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Tesla Opens Latest Store in Zurich

Automaker’s 12th regional sales and service center will serve Tesla’s largest per-capita market.

May 25, 2010

ZURICH — Leading electric vehicle manufacturer Tesla Motors will open its newest showroom June 10 in Switzerland’s largest city.

The store – located at Pelikanstrasse 10, in the heart of Zurich -- will host a media preview with Roadster test drives and executive interviews June 10th from 10 a.m. to 4 p.m.

An invitation-only VIP gala with celebrity guests and other surprises will follow, including the delivery of a one-of-a-kind car – an Arctic white 2010 Roadster that recently stole worldwide headlines as the record-setting winner of the Monte Carlo Alternative Energy Rally, piloted by motorsport star Erik Comas.

Steps away from the city’s famous Bahnhofstrasse, the high-profile Zurich store will allow prospective customers to test drive the Roadster, the only all-electric car on sale and in production now. Tesla, which has already delivered more than 1,000 cars in at least 25 countries, sells its own vehicles and has forged strategic alliances with Daimler and Toyota to produce zero-emission cars.

 

Epicenter of Tesla’s fast-growing Swiss community

Tesla has already delivered about 50 Roadsters throughout Switzerland, the company’s largest per-capita market. The Zurich store will serve as the epicenter for Tesla's fast-growing Swiss community, and it will be the base for more zero-emission Alpine road rallies, owner-appreciation parties and other exclusive events.

"Tesla’s remarkable success in Switzerland makes perfect sense – testimony not only to Swiss consumers' longstanding focus on innovative technology but also to the Roadster's all-weather durability," said Cristiano Carlutti, Vice President of Tesla’s European sales and operations. "We certainly share their passion for both the environment and high-performance sports cars, and we look forward to becoming even closer to our community of customers and fans when we open the new showroom."

The Roadster accelerates faster than most sports cars yet produces no emissions. It consumes no petroleum and plugs into conventional sockets – at owners' garages or offices, hotels, parking decks or at a growing number of charging stations throughout Switzerland – and several Swiss customers charge on 100 percent solar power from their photovoltaic panels.

Unlike petrol-powered vehicles, the single-speed Roadster does not require oxygen and therefore does not lose efficiency at altitude. Roadster drivers can drive with utmost confidence on Alpine passes, enjoying the car’s legendary torque without lag or downshifting. Regenerative braking allows the Roadster to recover energy on downhill stretches. Sophisticated power management software means the Roadster's revolutionary traction control is almost instantaneous.

The Roadster qualifies for numerous incentives in Switzerland, a hydroelectricity-dominated country with one of the cleanest grids in Europe. In some cantons, EVs get a 100 percent waiver of the annual road tax. Some cities, including Zermatt, ban internal combustion engine cars from the city center and only allow EVs to drive and park there.

About Tesla

Tesla's goal is to produce increasingly affordable electric cars to mainstream buyers – relentlessly driving down the cost of EVs. Palo Alto, CA-based Tesla has delivered more than 1000 Roadsters to customers in North America, Europe and Asia. Tesla designs and manufactures EVs and EV powertrain components. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Tesla Service Rangers make house calls to service Roadsters.


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