Last night we had our own version of the ‘Get Amped’ party. A Tesla flash mob! 25 people at our house, friends and friends of friends, some kids. Dsm brought his signature red over and I had my midnight blue. Everyone had a blast, you couldn’t stop people from gushing about the car. But there were two really amazing personal testimonials, one from the general manager of the local BMW dealer and my next door neighbor, who is an oil and gas wildcatter.
Both were really impressed. The oil and gas guy said, ‘This is unbelievable” literally 10 times in a row as he drove the car around our neighborhood. 10 minutes earlier he had been joking that he was going to buy a monster truck to offset our diminishing carbon footprint! Some people just laughed as they drove or rode. Some people who are not easily excitable were really excited.
Common refrains were, “We’re driving in the future”, and “It feels like we’re part of history”. Everyone thought the car was gorgeous, inside and out. No one asked where the cupholders were. Someone asked about where the kids were going to put their McDonalds bags. I said, “In your car.”
I thought people would like it, I was somewhat amazed that everyone loved it. EVERYONE.
I have to admit I was a little worried it would come off as hedonistic to have a party for your new car. Maybe it was. Perhaps some people thought that coming over, but I’m pretty sure no one thought that as they left. The car transcended all that. That in itself is remarkable.
We know Tesla doesn’t have a demand problem, but if they ever wanted to introduce customers to the car in a 21st century, networked way, perhaps they’d figure out how to encourage ‘Get Amped – Home Edition’ parties. While no one left making a reservation (that I know of), I’m sure a lot of people wanted to (and we did have one a couple months back at dsm’s party). The positive impression of Tesla spread, and I’m sure these folks told friends at church today (in fact I know one did) and will be telling people at work come Monday. They’d better be ready to pump out 50,000 Gen3′s the first year…
I was thinking that Tesla would do well to compare to Porsche as an investment. It sells about 35,000 cars a year in the US, after celebrating its 80th birthday a couple years ago. See ya.
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