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Model S Delivery Dates and Sequencing

Hi everyone,

I know the last few months have been quite frustrating surrounding two issues: Model S delivery dates and the sequence of deliveries. Our communication on these two issues has been weak at best. There are reasons for this, but it will only sound like an excuse if I try to explain them, so I will not.

What you need to know is that we have been intensely, intensely working on these issues. A personal communication will be going out today to all Signature reservation holders that have not received their car (or are scheduled to receive their car in the next few days). This communication will explain at a high level what has happened and what will happen going forward.

For those who have been caught up in this whirlwind of issues, I apologize for the inconvenience. Our first communication to help take care of this will be out soon.

Sincerely, GeorgeB

Thanks George, looking forward to the message, but not nearly as much as I am for my Sig P85 Model S... :)

Thank you George - I look forward to receiving the communication and appreciate your note. All the Best to you and the Tesla team!

Mine is being delivered on Thursday. Wonder if I'll get the email. If anyone does, please share the message...

Thanks for posting George. So many of us are slaves to this message board, checking in every day for even a small piece of news while we wait!

@Scorch, totally agree! This Model S forum is my home page on all my devices... :)

George, your post epitomizes all that is right about Tesla Motors: accountability that runs through the organization and starts at the very top. You make no excuses about the enormity of the undertaking and transition the company is going through as it brings this new car to market with new people, new machinery, a new plant and a new distribution method. Instead, you just apologize for the snafu and promise that the company will do better. I, for one, am impressed with where Tesla is now and confident that this company will be the very model of forward-thinking, consumer-focused, no-nonsense enterprise for many years to come.

I'm willing to switch from obeche gloss to obeche matte if it helps!

Thanks for the update.

Dear James,

We have been receiving a lot of very specific questions lately regarding the delivery timing of Signature cars. I have received many inquiries personally, and the Delivery Specialists and Ownership Experience teams are both receiving questions regarding this issue on a daily basis. Given our recently modified 2012 production plan and the information we now have, after several weeks of digging into this issue, I thought it would be helpful to send a personal message to all Signature reservation holders who have not yet received their car to give them an update and explain exactly what is going on.

As you probably know, our initial estimate of 5,000 cars by the end of 2012 has been re-estimated to between 2,500 and 3,000 cars. This change was announced several weeks ago and is the result of several factors, including a number of global supplier issues and our own in-house quality expectations. This change does not impact the number of Signature cars that will be built, and we will still produce cars in "series order" as originally planned. This means we will still produce Model S Signature cars first, then move to General Production cars.

The primary impact of this revised production ramp is that early Model S deliveries have been moved out approximately 4 to 6 weeks. For some of you, this change means that the estimated delivery date on your order paperwork has now passed, and you may have had the delivery date of your Model S scheduled and then re-scheduled to a later date. This is very unfortunate and is not something we are happy about or taking lightly. I apologize for this inconvenience. We are now actively resolving the issues that have caused delays, and over the next few weeks you will see a substantial improvement in the accuracy of our projected delivery dates. We know what needs to be done, and we appreciate the patience you have shown as we work through these early-stage growing pains.

There is another issue I'd also like to address briefly that has hit my inbox a few times recently and has surfaced on a few forums. The issue surrounds the sequence in which we are building and delivering Model S. This is an issue we take very seriously. Many Model S reservation holders I have met during the past two years actually introduce themselves by name and then follow their introduction by giving me their Model S Reservation Sequence Number. Their sequence number is something that is very important to them, and is very important to us. That being said, let me explain what has happened during the first three months of production and what is happening now.

We have been working very hard to build cars in the perfect sequence order while managing our way through a few supplier quality issues and a few key vendor delays. As you may recall, we had quality issues early on with Banana Leaf décor, and moved away from that option to Obeche Wood Matte. Shortly thereafter we added Obeche Wood Gloss to the list of available decors and made a few changes to the Performance Model exterior. All these changes impacted the sequence in which we could send orders to the factory. Another variable that impacts delivery is the length of time customers take to finalize their configuration. Some customers decide on options and sign their paperwork within 24 hours after receiving the invitation to configure. Others take a month or more to finalize paperwork. While this may not affect your delivery timing, it is a variable that has impacted others.

As much as we tried to juggle all the changes with the move away from Banana Leaf, the addition of Obeche Wood Matte, then the addition of Obeche Wood Gloss, and making changes to the Performance Model, we still needed to send orders to the factory every week. In some weeks it meant we had to reach forward in the sequence order to find cars that were not impacted by a particular décor or option, and in some cases the absence of a particular décor or option pushed cars back. We also had to work with how long it took some customers to configure their car. So what does all this mean? It means that when all is said and done, there will be about 26 Model S Signature cars that are built earlier than they should have been (most of which have already been delivered), and about 28 will have been built later than they should have been (all of which are now under a microscope everyday to make sure they get through production immediately and have delivery expedited). I wish we could have provided a more seamless experience, but we tried our best to prioritize weekly production orders while taking into account the quality we insisted upon, the parts we had, and the all-important sequence number.

With all this now taken into account, what should you be expecting next? For most of you (some of you are already beyond this point), two things will be happening very soon. You will be receiving an email to start prepping for your delivery, and you will be receiving a revised target delivery date from the Delivery Experience Team. The email will ask a few questions about where you would like to take delivery, if you plan to finance your Model S, if you have a trade-in, and will confirm your registration information. This email will be coming out soon and is the start of your delivery process.

I hope this helps explain a little about what has happened to date, what is going on now, and what you can expect in the near future. I believe our communication to date on this subject has been weak at best. I'm sure for some of you it has been very frustrating as well. Again, I apologize for any frustration this has caused. I firmly believe we have solutions in sight, and going forward, while we will still not be perfect, we will be better because of what we have learned.

Thank you for your patience.

Sincerely,

George Blankenship

George
What about Canadian Signatures?
Thanks

Good for George Blankenship!!

I really appreciated the Memo/Update from George this morning. The memo reassured me Tesla is turning out a quality product and doing the best they can to take care of their customers.

My only concern now is with the 21" performance wheels and tires I originally ordered. I live in Oregon, so it has now started to rain. My S will probably arrive with Performance tires which I will need to immediately change out for winter wheels and tires. Does anyone know if changing the wheels and tires will require realignment?

George,

1. It’s a miracle Tesla got this far so fast (vision of the P85 smoking the M5 inserted here)

2. I’m glad it is only 28 (...hope I’m not one :( my window ends the 28th !)

3. Will you notify the 28 Sig’s who are delayed with an individual update beyond this general notice?

4. You may want to revisit the "Sig Tax” since now early delivery for high Sig’s and low GP cars are a matter of days/weeks not months.

Joe (fee) Fiorelli
S-1092 was P469

@ronlitvak
I agree with this fully: "George, your post epitomizes all that is right about Tesla Motors: accountability that runs through the organization and starts at the very top. You make no excuses about the enormity of the undertaking and transition the company is going through as it brings this new car to market with new people, new machinery, a new plant and a new distribution method. Instead, you just apologize for the snafu and promise that the company will do better. I, for one, am impressed with where Tesla is now and confident that this company will be the very model of forward-thinking, consumer-focused, no-nonsense enterprise for many years to come."
Well said!

@bfudge
I was also concerned about the rain being in water-logged Washington. The DW in the Continental tires we are getting stands for "dry wet," and Consumer Reports has reported that the wet performance of these tires is above average, so I'm going to see how it goes before I buy another set of 19" all-seasons...

And thanks so much to George!

Thanks George, this really helps keep us from hyperventilating (too much) while waiting!

If a sig reservation did NOT have the Obeche/Banana Leaf or Carbon fiber issue (my config is Piano Black non-pert) and was configured/approved within 24 hours of notification is it likely to be affected by the delay you mention?

(fingers crossed)

Thank you George, this is extremely helpful and informative.

For a number of reasons, primarily tax-related, I would like to make an educated guess as to whether my vehicle (P983) will be delivered before the end of 2012. It would be very helpful if you or someone could clarify the formula for determining whether a particular sequence number will fall within the 2,500 - 3,000 vehicles to be produced (and delivered?) this year. What is the formula, and what are the inputs to that formula?

Here is a start:

T2012 = F + SSL + S + CS + R + P2012 - C = ~2,500-3,000~

where T2012 = total vehicles delivered in 2012
F = Founders
SSL = Special Signature
S = Signature
CS = Canadian Signature
R = Roadster Friends and Family
P2012 = Production vehicles delivered in 2012
C = Cancellations and deferrals
~2,500-3,000 = somewhere between 2,500 and 3,000

There are a number of parts to this formula that I am uncertain about: is the 2,500 - 3,000 number an estimate of vehicles produced or vehicles delivered? Are the Canadian Signatures produced before the Rs or Ps? And most important, what are the numbers for each variable?

I'm not asking for precision, but rather a guide to help me decide, for example, whether I need to shift income to 2013 in order to take advantage of the $7,500 tax credit. If anybody who can shed some light on this process/formula, I would be most grateful.

You may want to revisit the "Sig Tax” since now early delivery for high Sig’s and low GP cars are a matter of days/weeks not months. (joefiorelli)

Apples to apples. It was clear all along that the first P would immediately follow the last Sig -- if nothing else, they need the queue filled and close as many sales as possible, obviously. How many P reservations were there when the Sigs sold out? Ten thousand? Like, half a year worth of production? That's apples to apples. The last Sig reservation holder jumped the queue by approximately six months. Not too bad!

So I've received the personal communication from George twice in my mailbox, but still not a word from my delivery specialist, and my window expires this coming Friday...
The message implies that it's coming, but it also mentions 4-6 weeks delay.
Is that in addition to the previous delay or is it 4-6 weeks overall ?

@sergiyz

Have you called/emailed your delivery specialist?

@tesla.mrspaghet
I have about a week ago, they didn't provide a new date, but did give me the VIN, and mentioned something about final inspection.
I've assumed they are still on track up until I've received this message from George.

@DouglasR "SSL + S" can be simplified to 1000, We know that all US Sigs are sold out.

Leaving:
T2012 = F + 1000 + CS + R + P2012 - C = 2,500 to 3,000
or
F + CS + R + P2012 - C = 1,500 to 2,000

Joe. +1

The level of frustration S owners, like myself #261, are going through is no match to the level of frustration management at TMC is going through. If I had thousands of customers wanting my product and couldn't supply it in a timely manner it would send me through the roof. To all TMC mangers, the day will come when the S and X are streaming off the line.
In the meantime I still can't wait to receive my car! :)

^
Even worse are thousands of customers emailing/calling staff every day asking for an update on the status of their cars.

George says that they are 4-6 weeks behind so if everyone takes a breather for a while and lets Tesla sort things out then we will all be better off in the long run.

Personally I would rather wait the time and make sure that I get a quality vehicle then rush smething through only to be unhappy about a fit and finish or part issue down the road.

@Beaker,

I thought the report from michiganmodels' thread considers S and SSL as separate lists, i.e., there is an SSL-4 and an S-4? Or are you saying that, after cancellations and deferrals from the SSL and S pools, the total will be 1,000? If so, then the "C" in my formula would need to be redefined to mean cancellations and deferrals only from the CS, R, and P pools. I suppose you could also back out around 200 CS vehicles, except we really don't know whether they will be delivered before the Rs and Ps.

I am one of the Sigs who may or may not be one of the 28 (I am getting a Perf w/CF so I might be). My "window" was oct 5-19. I have been in constant contact with my delivery specialist, Tim Chung. George's letter is the first time I have gotten a clear, understandable, response that made any sense. Thanks George. Please educate your delivery specialists with this info so they don't look so uninformed to their customer.

My last contact with Tim was 48 hours ago and his only response was - "I think your car is in final assembly but not sure, you are probably 1-2 weeks away from possible delivery, will let you know".

Given that Tesla is trying to correct the 28 mistakes, I assume that's impacting other deliveries, ok, fine!

I can only hope that the next communication from Tim includes an accurate delivery window.

Yep, I'm probably showing some frustration so let me end with this thought: Tesla is still within 30 days of their stated delivery date given to me 12 months ago!!!! As long as they deliver in October!!!

cheers,
jdiii

Sig 692

Good good good communication from Tesla. Very much appreciated.

~ Prash.

Thousands of people emailing\calling every day. Really!

George says 4-6 weeks delay. ..really?

Fit and finish may not be the problem, and I really do not think you can blame the reservation holder

The 4-6 week delay is the delay for SSL owners. Many of their MVPA's said a September delivery date and they have gotten theirs in early October.

This is not a 4-6 week delay from today. There has been a delay recently due to a parts problem, but that only resulted in a 1-2 week delay. That was only a part of the overall situation.

They are likely to have all the Signatures delivered by mid-November. They were originally planning a late-September/early October finishing date. That's the 4-6 week delay he's talking about.

Here's where the communication break-down is: the delivery team only gets an update from the manufacturing once the car is ready for delivery.
That means your delivery specialist won't be able to tell you anything unless they walk to the floor, find the car with your VIN and see where it is in the process.
I don't see how they can be proactive with customer notifications if they are not a part of the process and can't monitor production themselves.

Hi George

Any news for the Canadian reservation holders ?

Thanks

Can Sig 126


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