There's so much negative press about the EV future, especially now that Fisker is likely going bankrupt. This has been extensively covered by the national media, but today I saw a segment on Fox News that should have gone differently. They interviewed someone from the WSJ and it was a chance for a home run for TM, but instead it was a blooper single. The fact that TM is paying its DOE loan back five years early wasn't mentioned (the Fox guy didn't even know they had a loan), and all the B-roll was of the Roadster. While the Roadster has its place in the EV discussion, it perpetuates the myth that EVs are toys for the 1%-ers. This was not Fox skewing a story to the right, this was poor TM PR.
1) Put a fricken' press kit together that has high-quality B-roll of the Model S, along with specs, sales figures, consumer cost savings, consumer testimonials, etc. AND a summary of the DOE loan and its payback schedule.
2) Distribute the press kit to the major TV networks and media outlets, automobile blogs, etc.
Today was just one instance of a string of TM PR failures (Elon's cell call to CNBC comes to mind). C'mon! You've got a great story to tell - tell it!
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