From the excellent blog.gravity.com, based on their analysis of a set of defined users across the Gravity personalization network:
"Turns out that people interested in the Tesla Model S are materially different in their interests than the Prius crowd. Let’s look at some of the highlights of the Model S fans’ aggregated Interest Graph.
> Environmentalism is not a substantial area of interest in the Tesla Model S Interest Graph. This may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than it’s environmental benefits. This is supported by the fact that, while the Tesla audience is 8.5 times more likely to be interested in fuel efficiency than the general population, Prius fans are 4x more likely to be interested than the Tesla folks (34x general population).
> Business and finance were dominant categories of interest. Interest rates, economics, the economy of Saudi Arabia, and bubbles, both real estate and economic, were high on the list.
> They are thirsty. Marker’s Mark, breweries, and Jim Beam are Tesla aficionado favorites.
> They like things that go. private transportation, Ferraris, and motorcycles were of high interest.
> Their lifestyle interests are a mixed bag. While family topped the category, Tesla fans do exhibit abnormally high levels of interest in cannabis, erotic dance, strip clubs, and Lululemon. It is unclear from the data available whether the Model S/”big night out” relationship is causal or simply correlated."
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