One hectic week in June was all it took for the Tesla Roadster to make a lasting impression in northern Europe.
First stop was Norway where the environmental organization Bellona had invited Tesla Motors to show the roadster to European VIP’s at the C8 Climate Summit. The interest was overwhelming and VIPs like the former Norwegian PM Gro Harlem Brundland, international environmentalist Fredric Hauge and a number of CEO’s from the major oil companies took the roadster for an enjoyable spin.
Next stop was the Norwegian capital Oslo. A number of lucky Tesla customers got a chance to drive their future sports car for the first time. Tesla stole the show at the central square, even though the competition from regional summer attractions was immense, on this beautiful Norwegian summer Saturday.
Sunday Tesla arrived in Copenhagen, Denmark, where impressed professors from the Technical University took a look at the car. The battery and on board control software, in particular, made the jaws drop. Tesla was welcomed as an important milestone in the evolution of the electric vehicle.
Monday the US Ambassador James Cain hosted a reception at his amazing seaside residence in honor of Tesla. Many local VIP’s got first rides, and a number of cars were sold at the occasion. The press absolutely loved the car, and Tesla got 12 minutes primetime in the Danish Today Show, front pages in national newspapers plus articles in Car magazines, lifestyle magazines and financial newspapers.
The appeal of Tesla on the Scandinavian market is not only due to the fact that the vehicle is emission free, silent and great fun to drive. The Scandinavians have high environmental awareness. Electrical cars also get to drive in bus-lanes, get free parking and road tax but most importantly – they don’t get taxed on sale in many Nordic countries. In Denmark particularly, new cars can be taxed up to 180 percent. The Tesla costs about the same as a BMW 5 series as a result of the tax break for electric cars.