Toyota RAV4 EV ready for US debut

I hope this helps to bump the TSLA stock price. Too many shorts out there want this stock to fail. It surely aint Obama's toxic polluting Soyndra.

I wonder how much TM will be mentioned actually. I doubt that it will be more than a mention, but I hope to be proven wrong.

It will state "powered by Tesla" on the instrument panel.

"Toyota will be hoping this next-generation RAV4 EV proves more successful than its first effort that was produced between 1998-2003, of which only 1484 units were sold or leased in the US."

Interesting number to watch ...

If I remember correctly, the reason for the small sales number was because of all the hoops you had to jump through. Individuals were not allowed to lease them, only businesses, and only businesses that met certain qualifications. Individual ownership came later when Toyota sold the vehicles coming off lease.

The EV1 had similar ordering problems.

EV1 had no ordering, hence no problems. ;) The price would have had to be astronomical to break even for GM. It was a "beta" release in all but name.

Aside from the referenced article, has anyone seen any recent (2012) press from Toyota about the RAV4 EV? For a car that's supposed to be coming out this year, they haven't had much to say that I can find. Thanks.

@stevenmaifert, Toyota like all big car companies are very tight lipped about their cars until they have it in the showroom to sell. This is based on their past experiences, remember Tesla Motors is not typical in any stretch in how it's selling it's Roadsters before and the Model S/X very soon. We all know about it and we all know quite a lot about it for that matter!

@BYT - Thanks for your perspective. When you visit the Toyota Website for upcoming vehicles this year, the RAV4 EV isn't even mentioned. They still have it listed as a concept car. I wouldn't expect a TM style of fanfare for the RAV4 EV, but you'd think they'd throw the market a teaser once in a while if they're serious about a 2012 release. Maybe we'll hear more after the LA Electric Vehicle Symposium is concluded.

Guess we'll have to wait till Monday to find out the details...

"Toyota to Debut All New RAV4 EV at EVS 26

30 avril 2012

Torrance, Calif., April 30, 2012---Toyota Motor Sales, U.S.A., Inc., will debut the all new RAV4 EV at the 26th International Electric Vehicle Symposium (EVS26) in Los Angeles. Toyota's news conference will be held on Monday, May 7 at noon in the West Hall of the Los Angeles Convention Center. Credentialed media can receive complimentary EVS26 registration by visiting"

Yup, looks like we'll find out tomorrow if the RAV4 EV will be a serious contender in the EV marketplace, or just a ZEV compliance car:

I saw a Toyota RAV4 EV at the supermarket near my office (Cerritos, CA) this past Friday. It had electric vehicle decals along with EV badges. It had manufacturer's plates and a number 10 on the back window--Toyota corporate must have at least 10 of them in Southern California.

Darn, makes me question how serious they are about it. They aren't taking the risk on it that I had hoped. What's worse is that it looks shorter then my current Rav4 which means there is no room for the optional 3rd row seats and therefore isn't useful to me at all.

I still have my Model S reservation however! ;)

Wow, that's a lot of stuff under the hood, it almost looks like there's still an engine under there.

I thought so too Beaker! I was hoping it was just an error, that Greencarreports was mistaking the current Rav4 under the hood photo with that one. I can't see what all that crap is for!

Nope, it say's EV on there! Maybe Toyota has found a way to take a pure EV and make is so that it still required some sort of maintenance for long term residual nickle and diming of their customers?

Clearly a compliance only car....
What a shame.

@BruceR Yes :( Though my mom is looking at it and is in one of the target markets. For her sake maybe Toyota will use it as a lost leader too :)

Rav4 EV $50,000 and only goes 100 miles/per charge. Who is going to buy that. Some car makers just don't get it. I think all EV's should get at least 150 on a charge, one reasons is so you can drive for more than 10 years. I thought Tesla and Toyota would have done better, who idea was it to settle for 100 mile a charge. This Rav4 is only a Rav4 that you plug in wall there is nothing neat about it and they want 50K for it.

I was hoping that this Rav4 would not make me regret my reservation of my Tesla and now I fell even better about it.

What Rav4 does with is however does bother me as a shareholder of TSLA. This makes Tesla Motors look bad doesn't it? With the powertrain being Tesla's and all? I don't know, I do know that I feel disappointed with Toyota's offering and hope there is more to it then what I read.

9 gets you 10 that the 100 mile cap was Toyota's doing.

The 100 mile cap was Toyota's idea.

I have to say I'm surprised by three things:
1. Pricing the RAV4 EV so high at $50K.
2. Having a 100mi range.
3. Only 2,600 units over 3 years.

First of all, the RAV4 EV is a great car, but not a performance car or a luxury car. At $50K, you either have to have performance or luxury (preferably both) to be able to sell a car at this price point. Frankly, I was expecting a $40K price point.

Second, with a 100mi range, the RAV4 EV becomes a "me too" offering. A car that size had opportunity to have a 120 - 160mi range, and be different from the pack. A 160mi range could have helped justify the $50K price.

Third, planning only 2,600 units shows a lack of commitment, and a lack of confidence in their ability to sell this EV (the second time around). Too bad.

My (totally uninformed) reading of this product is that Toyota is doing what California told them they must do, and not a bit more. Their investment in Tesla Motors is tiny by their standards, and they may have just been doing what they thought right to keep it afloat long enough to satisfy the California lawmakers. Don't want to be embarrassed when your supplier goes belly up.

If EVs fail, they lost their investment and California won't bother them about it again. If they succeed, the investment will bear some fruit. So they might as well hold onto their shares until the RAV4 experiment is over.

I see it like EdG does, that they are only doing this to pacify California lawmakers and have no backbone to really commit to electric in a real way which is very sad, disappointing and counterproductive. Well, my Rav4 will be the last Toyota I own then until they get their act together. I am going American from here on out, never again an ICE and most likely a new Tesla Motors loyalist as long as they stay committed to us as customers and put out the car we all expect them to.

So sad... :(

I also agree with Ed this is purely a compliance vehicle. The thing that colors our reaction to the RAV4 EV regarding the high MSRP is that the Volt and LEAF are, for now, probably taking a loss on each vehicle. Clearly, Toyota is taking a much more conservative approach and, at the present, doesn't intend to lose money or aggressively market this car.

Like others I am disappointed in the price point. I only hope that after testing the market with early adopters in California, they will modify their approach by increasing production volume, decreasing pricing and releasing in other states.

One positive thing that may come out of this is that Toyota technicians will have to be trained in Tesla's power train. Maybe down the road Tesla can capitalize on this by using Toyota dealerships for to supplement their ranger service.


Not only is the Rav4 not going to have enough volume to contribute to TMs bottom line, it seems it is nothing but a pain in the butt. TM must tool up to make only 2600 units. Can they even recover the development costs? Is TM willing to do this becuse they buy components from Toyota? I hope it leads to something more lucrative in the future.

I think the big car makers are banking on a political climate change next year. (Presidential) Then the EV push will end and Tesla's loan will be cut off and things can get back to the big car maker/oil world.

I am gambling that it's too late and Tesla will have the S out and more and more people will start wanting one.

Toyota got burnt pretty bad with the last RAV4/EV. They lost a major international lawsuit for selling the vehicles rather than collecting them and crushing them as directed by the oil company that bought the battery patent from GM. I understand their hesitation and see no reason why they should rush to market. Let Tesla take all the risk is their attitude. It also means Tesla will be the only real player on the field which could be good for us stock holders.

hate posting twice but I had to laugh at....

Toyota’s group vice president of U.S. sales, said in an interview. “This is going to be the market’s only electric SUV.”

By the time Toyota gets it to the first customer most likely Telsa will have the X out with at LEAST 40 or 50 more miles to the charge. A faster charge time and a much more luxurious product. Toyota may own the market for one year.

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