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Tesla Marketing


My name is Connor O'Neill, I am a student at Cal Poly Pomona and am in search of a marketing professional for a project.
I would like to interview someone who works in marketing but also within Tesla itself or related in some way. This is because I would like very much to have a career in the future at Tesla, and have been looking to work with you for a long time.
An interview with anyone in Tesla would be just amazing. I know this is a long shot, but I have to try somehow.
I went to the Brea store however there is no specific marketing director or someone within PR unfortunately.

Please, if you can spare 30 minutes I would be eternally grateful.
I will work around anyones schedule, preferably interview in person but honestly I wouldn't pass up any other method. I will also travel anywhere in California for this.

If you know anyone within Tesla who could be interested in letting me interview them please forward this message along with my email:

Thank you so much,
Connor O'Neill

George Blankenship, currently occupied in China, is the marketing VP. Tesla is very low-key on marketing, preferring to ride on the back of its excellent word-of-mouth and free publicity newsworthiness for the forseeable future. You may find a major disconnect with standard marketing approaches and concepts. E.g., Elon doesn't believe in "branding", except insofar as it means making product people want because it's so good.

Thank you! do you have his email or any contact details?
I would love to have the chance to speak with him, or even Elon for that matter too.
But as I said, he's pretty busy arm-wrestling 'crats in China just now.

I completely understand, but thank you, even it is a huge long shot, I must try!

Connor - with Tesla you have to think outside the box... no traditional stuff. Currently they are only doing showrooms in mall type settings and super charging in outlets etc. What is still missing is appartment or cramped city enabeling solutions... not words, but solutions. Be creative.

Hi there
I am from rural Ontario and was thinking this week that as a proponent of electric vehicles you are going about this the wrong way. Producing super sport sedans are fine and everything but the suv market is where you could really dominate. I am a jeep driver and I off road, if you were to develop a jeep like vehicle with individual electric motors driving the wheels, you would have a efficient suv and a truly capable 4wd vehicle. Even if you just developed the platform for the vehicle and then made it that jeep body could fit on it would allow you to enter this domain with the industry leader and original.
Eliminating transfer cases axles would give you ground clearance and would eliminate weight which should allow the vehicle to travel farther on a charge. My point in all this is that me buddy owns a Corvette and asked me one day with the modifications I have done to my jeep how often to I really use them? My response was on average once a week, how often do you drive your Corvette over a 100 miles an hour? Good point he said. Suv's are popular for a reason and perhaps sports sedans are as well, but there is opportunity for you here, just thought I would put it out there.
Thanks for your time.

@treesurg1 you've jumped in to a thread where someone asked about marketing. An interesting idea but I don't want to comment here because it's not the topic of the thread. Post a 'new forum topic' instead.

@BrianH I agree it's low key marketing, and @Kleist there are test drives and showrooms, but I'm not sure that there isn't a case for 'media management' as a form of marketing.

Steve Jobs used to play up features that were clearly good, and deliberately say it wasn't intended for other people. Taking your comment at face value @Kleist, it would be bad for Telstra to market the Model S to people who park on the street without charging - instead following Steve Jobs model they should simply say it's not intended for that in any way, even if they're working towards it, and focus on what it does brilliantly.

@grega - I didn't mean market without a solution. Find a solution first. Outsiders might be more creative then engineers dwelling on the problem.

"Elon doesn't believe in 'branding'" what does this mean?
I have seen this statement before, but always without elaboration.

If someone could point to a statement by Mr. Musk that substantiates this claim, that would be helpful too.

From my point of view, the claim seems to go against what I see before my eyes. So, I would like to more fully understand.

So, please elaborate on "branding" .

In interviews, he has stated that as far as he is concerned, "branding" is a side effect of making products that people want to buy, not a means of persuading them to do so.

I was one of the first people to sell cellular phones when they first came out. People had no idea as to their utility. Many of those who "slammed the door in my face" then, would beat you with a brick if you tried to take their phone away now.

They had little imagination. Our sales didn't take off until we loaned key people some phones and picked up the tab. Once they owned their own, all their friends started to want one. It was amazing.

I started to think of it as "constellation sales or marketing", find the center of a universe and get them to use the product for awhile. After they buy, they do your work.

So, for Tesla I see the same situation. It's déjà vu all over again.
Therefore, getting the right butts in the driver seat for a good solid experience seems to be the key to greater sales.

I don't see that in conflict with what they are doing now. Trick is finding the right butts.

@dollardragon - Are you suggesting they are having trouble selling cars? If so, then you are mistaken. Tesla is currently supply constrained. They can't make the damn things fast enough. The only butts they need to get in for test drives are butts with thick enough wallets. So far, there hasn't been any shortages of those.


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