In our house, my wife generally looks to me for all things tech. When she needs a new car, I usually ask about her contemporary needs and then propose some qualified options.
In this case, we did it quite differently. The reason why is an object lesson in one of many things team Tesla did very, very right.
I had aleady ordered a Model S for me. Although I love that it doesn't burn gas, I chose it because it offers the best combination of performance and ride quality on the market. When I considered cars for her, I thought about it for all of 5 seconds. Then I promptly ordered a second model S just for her. The reason? Safety.
I thought about my wife and kids being swaddled in a state of the art cocoon, ingenuously designed by the world's most aggressive automotive engineers, to shield people better than any other car. That instantly trumped everything else.
Safety engineers like to say that there are actually three collisions in an accident. The first is when your car hits the other. The second is when your body hits the interior. And the third is when your brain hits the inside of your skull.
Because there is no motor in front, and lots of smart structure, the Model S crumple zone is 3X longer than other cars. Because of this, the striking reality is that even the biggest BMW 7 or Mercedes S would expose my family to 3X greater G forces in a head-on collision. That's 3X greater trauma to all their internal organs. When you can do something that so materially improves the survivability of your loved ones, you don't hem and haw. You just do it.
Funny thing, this is. There are so many nuanced dimensions to deciding a capital purchase like a car. Yet because of TM's groundbreaking work on EV-enabled safety, it reduced a complicated decision to a very simple one.
For me, the compelling logic was that any other choice would expose my wife and kids to materially greater risk of death.
By accepting the challenge of being not merely as good, but in fact meaningfully better on every key metric, TM radically changed our thinking ... and doubled their revenue from my house.
While we were all so impatiently waiting, those engineers were not idle. They actually got something seriously significant done.
For my family, it could turn out to be life-changing.
If others will drive your S, does safety weigh in your choice?
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