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C'mon Tesla. K-Cups Aren't Klassie. P.S.: And Neither are Kashi Bars....

I recently took my Tesla test drive and yes it was "awesome". But as I was relaxing in the Tesla "Serenity Lounge" contemplating what would soon be my "awesome" test drive, I noticed that on top of the credenza in front of me was a Keurig coffee maker, a basket of K-cups and next to that a small basket of Kashi bars. Really Tesla? Did someone at the dealership have a Bed Bath and Beyond coupon burning a hole in their pocket?

Firstly, in terms of brand compatibility Keurig is the worst as I know James Freeman, the CEO of Blue Bottle Coffee might agree. According to Freeman, the quality of K-Cup coffee is rather dubious since it sits on store shelves for undetermined lengths of time. Secondly, K-cup coffee costs about $6o a pound which doesn't make it as cost effective as Keurig would have you believe. And finally, worst of all, the standard K-cup isn't bio-degradable! Although now, there seems to be a greater push towards selling more environmentally sustainable versions of the K-cup.

So why would I turn this into a rant? I just find it odd that a company that would create a car that is so stunningly conceived and that would even create an elevated bamboo viewing platform at the end of its assembly line to reiterate that "beauty reflects beauty" would offer me "K-cups" and Kashi bars? But that's just me.....

I've since offered suggestions to Tesla such as using an artisan glass water cooler filled with mint and lemon slices. Freshly brewed coffee in compostable or ceramic cups to be offered by Tesla hosts would be nice as well. And, freshly made cookies wouldn't be amiss either...but again that's just me...

umm I agree. It is just you! :>)

Inferior coffee, how they dare! Obviously, Tesla is not for you.

But it's the principal of the matter! oh well......;/

I would not say no to a fresh baked cookie. Could not care less about coffee.

The Keurig and Kashi likely reflects the ecletic tastes of the store's management more so than Tesla itself, although you'll have to acknowledge that the variety of the Keurig also embodies the underlying Tesla thematic of indulging our own desire for diversity....

Anyway remember, you're not there for the coffee, you're there for the car.

I'm thinking about brand consistency and what could be deemed as the Tesla "lifestyle" If there is such a thing. And, if I'm about to plunk down 1ooK on a luxury car I want the company to reflect quality in detail at every single level even if its the most seemingly insignificant. I just became a shareholder so perhaps I'm looking at this from that perspective.....

Cheese.

I'd rather have a nice scotch. :>)

Maybe Tesla will expand its protocols to specify coffee and such. But where to draw the line. I would want the bum wipes for sure. Maybe complimentary depends for the overly exciting drive home! Hope some poor manager doesnt get fired over this!

Just havin fun with it.

@blankenship.annm

I'm thinking about brand consistency... Nah, you are thinking old skool - need to differentiate from the rest by superficial glitz.

Was it the surreal room? ( or Serenity room?)

Myself i would be afraid of creating a cult. First the coffee and next the employees! And next comes the 'regulars', the converts, the volunteers, the preachers, the dogma, etc.

It would be cool if they did a year of the Jetsons decore, then switch it out with some NASA decore.

" if I'm about to plunk down 1ooK on a luxury car I want the company to reflect quality in detail at every single level even if its the most seemingly insignificant"

Oh, tell me about it! Whenever I visit a Tesla store, NONE of the employees there is wearing a monocle, much less the diamond-encrusted monocle with matching top-hat buckle that I expected! How do they expect to stay in business when they put most of their money and efforts into designing and building "the best car in the world," constructing their own supercharger network which is miles beyond what all other EV manufacturers have done COMBINED, expanding production, and doing R&D on upcoming ground-breaking vehicles. How can they put any of that ahead of trying to "reflect quality in detail ... even if its the most seemingly insignificant."

"I've since offered suggestions to Tesla such as using an artisan glass water cooler filled with mint and lemon slices."

Hmmm, I've never heard of this combo before. I'd probably want mine with just the lemon, though. I've got a friend that loves cucumber-flavored water. Some people might want strawberry slices. Or maybe just a hint of orange. I KNOW: Tesla should supply the water, and a basket of water flavorings packaged into individual servings. That way, each customer could pick their own favorite flavor! Like K-cups, but for flavoring ice water! Is that what you were getting at?

[[seriously though, I do agree that K-cups are a terrible idea. Not specifically for Tesla, but for anybody who values the environment or their own money. Or DRM-free coffee, based on what I have heard about future Keurig machines. And I think at this stage, Tesla should maintain the current customer experience and focus their efforts on cars and superchargers]]

I tried an exercise in diplomacy with my comments to you, blankenship.annm, though the more so candid comments of others here have managed to convey the absurdity of your discontent over "K-Cups" & "Kashi bars" at the Tesla outlet better than I, myself, could ever hope to manage.

I have a Keurig Vue coffee machine. I enjoy their coffee every day when I'm at home.

The Vue 'cup' is made of two parts: a plastic shell that is recyclable and an inner portion which holds the coffee grounds while hot water is forced through it. I recycle the plastic shells. Of course, nothing forces me to do that. But the same is true of other recyclable materials.

Ron :)

My local service center also has a Keurig machine, which is really too bad because I wanted to suggest they have a Nespresso machine instead. I've tried really hard to drink a K-cup coffee wherever they're offered for free (my eye doctor, my in-laws) but I end up throwing it out after the first sip because no matter how "bold" the flavor is supposed to be, it still tastes like coffee-flavored water. So I grab the free Coke instead.

I've often thought it must be pretty awesome to live a life that can be supported by nothing more than coffee and cigarettes.

I avoid them both, myself.

Though I am undoubtedly in favor of fresh-baked cookies over Kashi. Nothing wrong with Kashi. Cookies are just 'better'.

@PhillyMomof4 | JULY 27, 2014:

"I've tried really hard to drink a K-cup coffee wherever they're offered for free (my eye doctor, my in-laws) but I end up throwing it out after the first sip because no matter how "bold" the flavor is supposed to be, it still tastes like coffee-flavored water. So I grab the free Coke instead."

I agree that some of the K-cups taste a little lame. But I've had some that are more than bold enough for my taste.

Ron :)

Witnessing how much people care about their persona hygiene, and reading reports about the amount fecal matter at restaurants' candy bowls:

Individually wrapped cookies only, please. And coffee untouched by a hand.

Oh wait...

Word on the street is that McLaren, which is down the street from Tesla in Palo Alto, has its own barista....

The McLaren barista has such a brogue that you can barely understand them though.

Just nod and accept the sweet espresso...

Tiebreaker, living in ultra sanitary bubble leads to auto immune disorders. Eat some germs sometimes.

@phillymomof4, "tastes like coffee flavored water" Wow, different people have different tastes. I find it the opposite, that I have to add a lot of cream and sugar to overcome the intense bitter concentrated flavor from cups of K-coffee.

@blankenship.annm

Alright...Now it just looks like you're looking for a job and are attempting to create a position (in house "barista") by belittling the amenities offered at your local service center.

Cheesy, albeit ingenious, but cheesy nonetheless.

"The McLaren barista has such a brogue that you can barely understand them though.

Just nod and accept the sweet espresso..."

Tip him though and he'll tell you what really happened regarding that now legendary "F1 incident" a while back....

http://jalopnik.com/5925789/watch-elon-musk-explain-how-he-wrecked-an-un...

@just_an_allusion "Alright...Now it just looks like you're looking for a job and are attempting to create a position (in house "barista") by belittling the amenities offered at your local service center.

Cheesy, albeit ingenious, but cheesy nonetheless."

Well......okay you got me. And I bought the Dockers, TSLA polo shirt n' all.......

@blankenship.annm

@DTsea - I eat plenty of germs, I just don't want to eat $h1t. :-)

Keurig coffee cups give a more reliably fresh cup of coffee than a pot that could be half-used hours later.

Kashi bars are more reliably tasty than a dozen cookies left over from yesterday.

I do hope for the days when Tesla stores and service centers also have nicer amenities such as a grill and bar. People coming by to re-charge at the SuperCharger need something to do, and a nice bite to eat while the kids sit in the Tesla Video Game driving simulator is the way to go.

(The video game includes features that the regular Tesla does not have, such as cannons and vaporizor rays to rid upcoming traffic from your path.)

@holidayday "I do hope for the days when Tesla stores and service centers also have nicer amenities such as a grill and bar."

Tesla Bar & Grill for Teslers to hangout and chat? Really? I'm already there standing outside....

I am amazed that it took so many posts for someone, holidayday, to point out the real reason for the Keurigs, no pot of scolding hot burnt coffee to worry about.

Yes, the K-cups are a waste and yes the per pound the coffee is stupid expensive, but it's a no nonsense machine. The sales people don't have to maintain it, no pot to wash out, piles of coffee filters and old grounds in the trash, etc.

Since the overall point to the OP post is that this contradicts Tesla ethos, well add their merchandise to the list. The other thing Tesla promotes is that it is an America car company that is actually making cars in America, yet seemingly all of their apparel and such is made in China......

Old grounds make primo compost.


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