Tesla Model S Outsold Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS and Porsche Panamera

With 2013 sales data now fully in the books, a class leader has been declared: Tesla Model S.

US sales for the Model S in 2013 checked in at ~ 17,650 units, which puts Tesla’s electric sedan well ahead of its large luxury sedan competitors.

Mercedes-Benz S-Class: 13,303
BMW 7 Series: 10,932
Lexus LS: 10,727
Audi A8: 6,300
Porsche Panamera: 5,421

Be afraid, be very afraid.

Resistance is futile...

Wow. That's huge.

That sounds about right!

Just ran into another Panamera owner in the pick up line at school. I offered her a test drive :)
Picking them off one at a time.

1st full year of production? And they're beating those cars? WOW.

That's fabulous, although to be fair that includes a lot of backlog orders, no?

It does, but many or most of those purchases of other cars don't even really
know about Tesla yet. Many customers to steal further down the road..

I'm willing to bet that almost none of those who bought "The Other Brands" had test driven the MS first :)

Congrats Tesla.. you have come very far in a very short amount of time.

And its a redesign year (big sales) for the Mercedes S Class.

@Car t man Yes, and Lola is doing his share to help change that.

Sweet! I'll keep giving test drives then...about 50% are saying "I want".

All those other cars are future potential TM trade-ins. So they're just temporary purchases.

I look forward to doing some convincing myself once Tesla think about building and delivering my order :-)

Nick. So nice to hear from you.

The S550 is (was) the de-facto standard for a high end luxury car. The CLS/CL is built on the E class frame, not in the same class as the S550.

Would like to see BMW 5 Series, Mercedes E, and Lexus LS numbers too. There are more potential customers from these ranks but not on a percentage basis.

Good point NNT. They should include the Ford F150 Pickup Truck as well. It easily outsold the Model S.

You would have to be blind and somewhat thick to not appreciate the magnificent thing that is the Model S.

This goes well.

I never even thought about a Mercedes. BMW, or Lexus....they're just high end cars . The Tesla is an engineering marvel, a giant step forward in sustainable living, a work of art and kick azz fun to drive. I'm sure there are many more like me that never would have even considered such an expensive car if it weren't so extraordinary.

oops.......if it wasn't so extraordinary, not weren't so extraordinary.

Impressive! Both more impressive that its number one in Norway in september and December. Usually "nobody" buys sedans there, only SUVs , station wagons and hatchbacks (VW Golf). Just wait (like me) until the X arrives!

You were correct the first time--conditional "if...were"--sometimes sounds awkward.

To be fair, this comparison only makes sense when taking into account those cars' year-on-year performance.

The year has been pretty good for all car manufacturers.

But I am sure any of the above mentioned has already seen Tesla impact and should be really concerned as production of model S is going to double this year.

As far as F150 pickup goes, that's right, Tesla doesn't produce a car for the most popular and best sold segment in the US. But does this mean F150 pickup producer has nothing to be concerned about?

If that's the point somebody is really trying to make, than he/she fundamentally misunderstands what's going on.

Panamera: 2012 - 7,614; 2013 - 6,879

40% drop year on year when overall market grew by 12%! Time for CEO to think about retirement!

This is the CEO for North America bragging about 2012...

“2012 was truly a momentous year for Porsche in the U.S.,” said Detlev von Platen, President and CEO, Porsche Cars North America. “Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market.

And this is the guys forward looking "vision" into 2013...

"we are optimistic about the prospect of another successful year in 2013. We hope to solidify our position as the world’s strongest Porsche market and we look forward to the introduction of several new products in 2013, including the Cayenne Turbo S and Cayman this spring.”

Completely out of touch that is...

Next year he can look forward to the model X wiping out the Cayenne sales!

Overall Porsche numbers are up though and stronger than overall market. They've had a very successful year for every car but Panamera.

Boxster/Cayman - 7953 - 137% growth
Cayenne - 18507 - 19% growth
911 - 10442 - 22% growth

Still Tesla is threat to these guys. This is true for all segments, but especially premium cars segment. And it is called customer loyalty. Something you need many years to build.

Truly amasing that somebody can show up and steal "your" customers in year 1 of operations.

For the most part, pick up truck buyers want cargo/hauling capabilities, which means torque. Well, I have a friend with a F150 V-8 and the MS has the same torque. Oh and my friend has to drop $100 at each fill up. So a truck with the same stump pulling power of a truck, but without $100 fills ups....... It's a no brainer.
One of the sales reps at the Westchester store said that because of the design of a truck, ie; the bed. Tesla could stack 2 battery packs under the bed. Which you would probably need to compensate for the extra weight being hauled or trailered.

I wonder how many Panamera Turbo cars Porsche sells? I know it's the fastest 4 door car on the planet but at almost 200k that's obscene.

Another thing units sold is just the tip of the iceberg. The real problem is commoditisation of a brand.

200,000 didn't sound obscene for a Porsche. Suddenly it does. What's next? Call us today and get 50% off? :)

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