I would like TM to consider adding a section on its website to “pre-educate” us. TM, please consider a series of videos, etc. that show how the 17” screen operates and controls functions, how easy it is to customize, navigation with the technology pack and without, the active suspension, the technology package, how your smart phone adds to the ‘S’ experience, compare the driving –ride experience of similar vehicles (528, S class, Audi, Panamera, XF), etc.
The more informed (enlightened) your customers are, the easier (quicker) it will be at delivery. Your customers will understand , appreciate and enjoy their cars more fully. The Auto Press, potential customers, and others can get accurate info. The newly initiated will feel intimidated by all the technology. Show them how easy it will be to operate. Otherwise the Auto Press will snidely claim you have to be an IT wizard or a rocket scientist to operate the ‘S.’ Keep in mind, a good portion of the TM customer base is going to be 55+ years old. Accurate information, well presented, and easy to understand will make the ‘S’ more user friendly. I understand Elon Musk IS a rocket scientist- most of us aren’t. For the foreseeable future, the ‘S’ will be our rocket ship.
Good information, in an easy to understand format , will pave the way for more accurate press reporting, and entice future buyers – Gen III. I think it is smart marketing that TM got Solar City involved in installing charging and solar systems to owners.
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