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Why is Tesla the right choice? The answer is simple.

Having worked in the automotive and truck industries for many years, I can provide some insight. To develop a true and efficient electric vehicle as produced by Tesla requires re-engineering the platform from the bottom up. The vehicle is designed around the technology and needs of consumer, light weight, alternative materials, and new technologies, amongst other. Many existing auto makers are having difficulties producing this type of product, as they rely on existing infrastructure and parts designed for older fossil fuel applications.

An example in comparison,
If you went to a fast food restaurant and ordered a salad, what would you receive? You would get the lettuce and tomatoes as used on the burger, chopped slices of cheese as used for cheese burger, and a salad dressing likely made from the vegetable oil used to make the fries with vinegar added.
Is this really what you wanted?

This typically translates into extra weight, poor aerodynamics, and existing parts that don’t adapt well to newer platforms, and limited efficiency. Many fossil fuel vehicles were produced from platforms required to support the weight of engine and supporting systems, with respect to location. Due to these systems, aerodynamics and weight are always a problem, and production of many parts to support this platform type, cost is an issue. This is clearly observed by some automakers attempting to produce electric vehicles with limited success, miles per charge, and excessive price with respect to quality and efficiency. Quality and efficiency says everything.

Do you want a vehicle developed around an older platform and infrastructure, or developed to meet customer needs? Do you want the salad from the fast food restaurant? Or are you looking for something different.

It’s an easy decision, and why I support this company.

Good observations. Though I find some of the "golf cart" type purpose-designed EVs to be grotesque.

Brian H,
I agree there’s a significant difference between a “car” and “cart”, as evident in quality, comfort, performance, and safety.

I completely agree with this; I support Tesla for the constant innovations and
Awareness of a more informed, socially and environmentally conscientious consumer.

What about those consumers unaware of Tesla Motors?

Living near Modena, Italy, Ferrari and Massarati are commonly seen but at the same time Europeans are environmentally conscientious... is there a calling here for a broader market?

Model S will be big in the news when it appears in numbers 2013 in Europe.

I couldn't figure out where to post this blog, but this may be the most appropriate place... I'm currently on a cross-country flight, and have some time to burn...

I recently put $5k down on a Model S, after obtaining spousel approval, as she'll be driving it most of the time (she's the one who commutes on a regular basis). I also was given the pleasure of test driving a Roadster, which was an exhilerating experience, and overcame any concerns I had about driving an electric vehicle, which in my case was mostly about braking. As a former Porshe owner (and former valet parking attendant an many of Seattle's finer nightclubs), I must say the Roadster pretty much topped my driving experiences. My only complaint (and minor at that) was that it needs a tilt stearing wheel, as I couldn't see either speedometers. At 6'3" tall, I'm probably more of the exception in this regards...

Okay, why go with Tesla... First, I don't think the company is going anywhere south, with investment from Daimler and Toyota. Second, I think they have the right approach, not going the hybrid approach. A gasoline (or diesle) engine will just add unnecesary weight and mechanical complications. With the way battery technology is going, most initial buyers of the Model S (or Roadster, for that matter), will most likely upgrade to a more robust battery pack, promising greater range, in five years or so. It appears to me that Tesla's key competitive advantage will be in the software and hardware associated with energy management, which may be difficult to replicate. Of course, I'm just a glorified product manager, but that is the avenue I'd continue to drive towards if I was their senior management. Building beautiful (my wife hates it when I describe cars or boats in such manner) cars is also important, but lesser talented folks can also do that.

But I digress... Why I put $5k down is for that reason. I agree with Tesla's senior management that the hybrid approach involves too many compromises. If America wants to gain true energy independence, it has to stop burning OIL. So the best approach is coming up with a superior way of managing electricity for transportation, and Tesla seems ahead of the game. One of my closest friends states we're just trading coal for oil. I disagree, but if he's right, at least we own the coal. Being from the Pacific Northwest, where most (if not all) of our electricity is generated from hydroelectric or wind, I just get to have my cake and eat it too... Of course, if the salmon had a voice, they might disagree...

Even if we are simply trading coal for oil, the efficiencies of economies of scale combined with the efficiencies of the electric motor used by Tesla make it a far better option.

Exactly. Let dedicated power/energy makers do what they do best: produce energy. And a dedicated power user do what it does best: move you efficiently.


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